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Money and Markets: Investing Insights

Some S. Florida builders offer incentives in hopes of reviving sales

Buy an Orchid Grove townhouse in Pompano Beach, and send your kid to college on the builder’s dime.

Coscan Homes is trying to draw interest in its 32-acre development by offering to pay four years’ tuition for any buyer’s child or grandchild, from newborn to 11th grade. Coscan is using the Florida Pre-Paid College Plan and will spend between $10,000 and $12,000 a child.

The tuition incentive is one of the more unusual carrots dangled by desperate builders, who continue to be hammered by rising buyer cancellations and declines in new orders since South Florida’s five-year housing boom ended this year.

Click here to read more.

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